Not having easy ways for visitors to sign up for an ezine or RSS subscription is a great way to fail.

Notice how all I have is that “Grab our RSS feed!” thing at the top?  Most people still don’t know what RSS is.

But I’ve seen blogs that have very easy-to-see RSS subscription areas.  I’ve been searching for a plugin for that for a long time.  And if you look on Feedburner.com, the stuff they have there makes no sense at all.

On one of my blogs, I have a Getresponse.com plugin for my sign up form, so that’s cool.  But that leads me to a question:

Should I have an ezine sign-up form or an RSS sign-up form or BOTH?

Even then, I give you visitors NO GOOD REASON to sign up, right?  That is an amazing way to fail.  Don’t try it.