Ok, before I get to the tip, let me just say a couple things first.

1) Notice today’s title is quite similar to yesterday’s title? I got more traffic than usual after yesterday’s post so I thought I’d try another similar title. :)

2) This is interesting; I wonder if anyone could chime in. I have been optimizing one of my secondary pages for a long time. It gets me lots of traffic. If you’ve read my previous posts, you’ll know some of my chagrins with getting that page onto a decent SERP for my main keyword that I’m currently targeting.

Well, that SERP was on page 3 of Google for a while now, but recently just fell to page 12. But my MAIN index page is now on page 3. Isn’t that weird? If anything, why didn’t I get a double-listing?

I wonder if it’s related to yesterday’s post?

Anyway, here’s the tip for today:

You know how we always over-optimize for our main hub pages and don’t go after our deep pages enough?

We all KNOW that we should optimize all our secondary and third-tier pages, but rationalize that since a few of those pages already get natural links, we don’t have to work too hard at it.

Yes, we all know if we could get on page one for 100 long-tail phrases for 100 different pages, that it could double our traffic…but why work at it? Those high traffic phrases are so attractive!

I’ve heard some SEOs say that if you really go after those 3rd-tier pages and build up the links to them, after a while you’ve got so much new PR and link juice coming in at you, of course it’s going to spill up to your 2nd pages and main page.

So few people actually go after all those low traffic pages. The way the SEOs explain it is that after a while, the stability you gain on all those subpages sends so much stability to your main pages that you’ll come out of nowhere and dominate in those higher traffic SERPs that people will have a hard time knocking you out.

Do YOU put much effort into your deep-linking?